paint it gold
May 9, 2008
Trish took this photo somewhere in Wicker Park today and I thought it was just one genius sticker. But then I was reading Perez Hilton (which I’m guilty of doing now and then–like anyone else), and saw this post, which shows the Gym Class Heroes singer wearing the shirt. I then resorted to Googling (of course) to discover it’s not just a random sticker, but the name of Atmosphere’s new album. Clearly, the naming of this CD was able to spawn some highly effective advertising (the album debuted at No. 5 on Billboard’s Top 200).
